The recent merger of Donovan Data Systems and MediaBank into Mediaocean promises to usher in a long-awaited era of simplified, seamless workflow processes into media buying methods that have remained pretty much the same for decades. The deal, estimated at $1.5 billion, was struck last fall but took about six months for a regulatory review […]
On Sunday, Donovan Data Systems and MediaBank announced their intention to combine their efforts as providers of back office systems that manage transactions across digital and traditional media buying channels. Read more. AdExchanger.com asked a selection of executives regarding their “take” on the proposed merger pending regulatory approval. Click below or scroll down for more: […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Job Tales Om Malik of GigaOm reads the research of former UBS and current Broadpoint.AmTech analyst, Ben Schachter, and gets his take on the tale of the company job boards of Yahoo! and Google, respectively. According to Schachter, Google has been showing its cards […]
