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»don Mathis

Facebook Moves From Social Network To Data Platform Dominance

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Don Mathis, CEO at Kinetic Social. Although some predict that Facebook’s salad days will soon end, brands shouldn’t believe it. The company remains on the forefront of the digital revolution,... Continue reading »
by AdExchanger // April 2nd, 2015 //
»
Beyond the Big Three Social Networks

"Data Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Don Mathis, CEO at Kinetic Social. The accelerating monetization initiatives of the social media “Big Three” – Facebook, Twitter and LinkedIn – have received a fair share of headlines... Continue reading »
by AdExchanger // July 24th, 2013 //
»
Kinetic Raises $8 Million For Ad Optimization Across Social Media

Social ads company Kinetic Social has raised $8 million in a round that includes both equity-based cash and an expanded debt facility. Kinetic will use the money to ramp up its social ad optimization technology, which works across social media platforms including Facebook, LinkedIn and Twitter. Cincinnati-based Blue Chip Venture Company provided the equity piece... Continue reading »
by Zach Rodgers // May 6th, 2013 //
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