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»“display advertising” “ad networks”

Rocket Fuel’s Mark Prior: Mobile Advertisers Should Embrace ‘The ROI Logic’ Of Display Advertising

Last year was a big year for demand-side platform (DSP) and ad network Rocket Fuel. The company went public in late 2013 and analysts remain largely bullish on its continuing growth prospects. Known mainly for its offerings in the traditional display ad space, the Redwood City, Calif., firm is ramping up its pursuit of mobile... Continue reading »
by Judith Aquino // January 20th, 2014 //
»
 

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