• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Direct Mail

Why Data-Driven Retailers Are Learning To Love Direct Mail

As retailers pump more data into traditional marketing channels, they’re uncovering more about how their online and offline marketing interacts. The luggage manufacturer and retailer Tumi last year started working with PebblePost, a startup that connects website cookies to home addresses to automate retargeting via direct mail, and found 96% of the sales driven by... Continue reading »
by James Hercher // August 24th, 2017 //
»
PebblePost Wants To Link Online Advertising With Direct Mail

The ad tech community has taken its strategies to legacy marketing channels before – billboards, radio, point-of-sale systems and even linear TV. Now add direct mail to the list. PebblePost launched publicly and revealed a $3 million seed round on Tuesday. CEO Lewis Gersh hopes to bring real-time analytics to direct mail campaigns for the... Continue reading »
by James Hercher // October 6th, 2015 //
»

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • 3 Auctions Rule Digital Advertising. Here’s A Guide To Navigating Them
  • Consent, Not Data, Is The New Oil
  • Influencer Marketing Goes Programmatic; The Times Bans Social Pixels
  • Facebook Adds Whitelisting As It Bolsters Video Brand Safety
  • New Comscore CEO: A Single TV Currency Is Dead, ‘It Just Hasn’t Been Buried Yet’
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved