Comic: If it Looks Like a Duck ...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
ARCHIVE FOR:
direct advertiser
-
-
From The Marketer: Mazda's Collinson On Brand Dollars Moving Online And Display Advertising
Mike Collinson is Director, Marketing & Product Strategy, Mazda Canada Inc. When will brand marketer dollars finally shift online in a way that syncs with the overall time spent online versus other mediums? – For example, when there are better attribution models perhaps? MC: This is a complex question, I’ll try to be succinct. Budget […]