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»direct advertiser

From The Marketer: Mazda's Collinson On Brand Dollars Moving Online And Display Advertising

Mike Collinson is Director, Marketing & Product Strategy, Mazda Canada Inc. When will brand marketer dollars finally shift online in a way that syncs with the overall time spent online versus other mediums? - For example, when there are better attribution models perhaps? MC: This is a complex question, I'll try to be succinct. Budget... Continue reading »
by AdExchanger // November 12th, 2009 //
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