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Digital Element

  • Data

    Digital Element On Postcode Targeting And U.S. And Europe Tech Targeting Interest

    BY AdExchanger//

    In a release yesterday, Digital Element announced that it would begin offering postcode-level (“zip code” in the U.S.) targeting capabilities.  (See the release.) Digital Element’s Vice President Frank Bobo discussed the implication of European expansion and the market for IP targeting. AdExchanger.com: Can you help us with the jargon? What does the phrase “postcode-level database” […]

  • Online Advertising

    Digital Element Finding Demand For Granular IP Targeting Says Co-Founder Friedman

    BY AdExchanger//

    Rob Friedman is Co-founder and EVP of Digital Element. AdExchanger.com: Can you layout the basic ways your clients are using Digital Element’s IP detection services? RF: Digital Element‘s customers use our IP Intelligence solutions in a variety of ways such as improving response and click-through rates through more accurate ad geotargeting; reducing advertiser variance issues […]