Inmar Intelligence is adding mobile to its cart. On Thursday, the retailer-focused tech and data platform reached an agreement to acquire mobile ad platform Aki Technologies to take advantage of the high-growth retail media category. Aaron Kechley, Inmar’s GM of media and SVP of strategy, declined to share a deal price. But he did elaborate […]
Drivers and passengers buy about $225 billion a year in consumables at gas station convenience stores. That’s a lot of candy bars and potato chips. But targeting that on-the-go audience with specific offers and connecting sales to specific ads is far from convenient for marketers and retail operators, which comprise a highly fragmented landscape of […]
Behold, the many ways to “clip” a coupon. Long-ingrained in the collective memory of many as the stuff of super-savers (and Sunday newspapers), a bevy of businesses and app developers are remaking the way a discount is served. Digital discounts – as an industry – are heating up. Most notably, digital-coupon company RetailMeNot is prepping […]
