March Of The Consultants; Vice Extolls Virtue Of Content Marketing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Muscled Out Consulting firms are gaining more sway over media budgets by tugging on marketers’ fears of agency nontransparency and brand safety. “We’re experiencing a lot of requests from clients asking, ‘How can you make the [media planning] process more transparent?’” Accenture Interactive managing […]
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