• Industry Preview//
  • PROGRAMMATIC I/O Las Vegas//
  • Marketing Resource Directory //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • PROGRAMMATIC I/O Las Vegas
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Industry Preview
    • PROGRAMMATIC I/O LV
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Programmatic Power Players
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Derek Mattsson

Online Video Can Wait. Harris And Placemedia Want To Crack Programmatic TV First

As other video ad firms lay the groundwork for programmatic online video, Harris Broadcast is working with Placemedia to administer exchange-based sales for TV spots first. Then, maybe they'll take on online video. After nearly a year of collaboration, Placemedia, which has deals with broadcast stations, cable operators and satellite providers covering 50 million households,... Continue reading »
by David Kaplan // September 27th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • More Details Revealed On Project Bernanke And Jedi Blue In Newly Unsealed Google Suit
  • What The Great Resignation Means For Ad Industry Hiring In 2022
  • Newsweek CEO Dev Pragad Shares How An OKR-Based Partnership With Google Cloud Helped Transform Its Digital Publishing Business
  • Media Trends For 2022: Consolidation, Commerce And First-Party Data
  • The Future Of Retail Media Platforms Will Split From Walled Gardens, Says IRI’s Pelino
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved