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»Derek Mattsson

Online Video Can Wait. Harris And Placemedia Want To Crack Programmatic TV First

As other video ad firms lay the groundwork for programmatic online video, Harris Broadcast is working with Placemedia to administer exchange-based sales for TV spots first. Then, maybe they'll take on online video. After nearly a year of collaboration, Placemedia, which has deals with broadcast stations, cable operators and satellite providers covering 50 million households,... Continue reading »
by David Kaplan // September 27th, 2013 //
»
 

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