Ad Load ’Em Up! How ‘Deadpool’ Took Over Five Viacom Networks
Twentieth Century Fox’s new flick “Deadpool” shattered box office records over Valentine’s and President’s Day weekend, banking $135 million in the three days since its premiere. Although a popular Marvel comic (and actor Ryan Reynolds) certainly inspired that turnout, a week-long multiplatform activation from Viacom preceding the film’s launch helped generate awareness. Throughout the campaign’s […]