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»DCM

Google’s DoubleClick Ad ID Change Presents Both Challenge And Opportunity For Attribution Vendors

Google’s decision to stop providing DoubleClick (DCM) advertising IDs in its ad server log files beginning May 25 will throw a wrench into multitouch attribution, because it will block marketers’ ability to compare Google campaigns with other ad platforms. Whether this policy change is an existential threat to independent attribution or not, the loss of... Continue reading »
by James Hercher // May 14th, 2018 //
»

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