Apple dropped a mini bombshell Monday at its Worldwide Developer Conference: a privacy-safe logon button for apps. Positioned as “the fast and easy way to sign in without all the tracking” according to SVP of software engineering Craig Federighi, “Sign in with Apple” is a developer-initiated alternative to the single sign-ons offered by the likes […]
Data matching and cookie syncing aren’t verboten under the General Data Protection Regulation (GDPR) but getting the consent to do it is another story altogether, since consumers need to know exactly what they’re signing up for when they provide unambiguous and specific consent. Like most vendors in the ad tech ecosystem, companies that onboard data […]
Back in August, San Francisco-based LiveRamp released GetOnboard, a CRM “data onboarding” software system designed to bridge the gap between marketers’ customer data and their online marketing efforts. By prepping massive amounts of data for every possible marketing service and destination, and by doing it quickly, GetOnboard has been selected by more than 200 customers […]
