DAS

Disney will expand Hulu’s ad targeting capabilities to the Disney+ ad-supported tier. And speaking of ads, Disney is prioritizing its programmatic tech stack to stay ahead of competition for streaming ad dollars during this year’s upfronts.

What do theme parks and streaming have in common? Together, they helped Disney beat expectations this quarter. Revenue for the first quarter of Disney’s 2022 fiscal year was just shy of $22 billion, up 34% from $16.2 billion this time last year, the company told investors on Wednesday. As a result, Disney’s stock surged around […]