PubMatic’s Agentic AI Is Going Beyond Direct Deals
PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, in addition to more than 1,000 direct publisher deals.
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Dappier
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Brands Can Now Deploy Their Own Agents Inside Publisher Chatbots
Dappier’s new ad format allows advertisers to insert a custom brand agent into AI chat sessions on publisher sites.
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AI Search Adoption Is Boosting Benzinga’s Data Licensing Biz
AI app marketplace Dappier ensures that chatbot responses using Benzinga’s data link back to the original source, and it also shares revenue from ads placed in these responses.