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»daniel morel

Wunderman CEO Daniel Morel: “Not Enough Ad Dollars To Support Everything Out There.”

A financial injustice plagues the marketing world. “Media outlets have proliferated over the past 10 years,” said Daniel Morel, chairman and CEO of WPP-owned digital agency Wunderman. “But somehow, the purse size of the CMO hasn’t changed that much. If you measure the size of the growth of media outlets and the money available for communication,… Continue reading »
by Ryan Joe // June 20th, 2014 //
»
 

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