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»Daniel Jaye

Brand Beware: Navigating The Nuances Of First-Party Cookies

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Daniel Jaye, CEO and co-founder at Aqfer. As the world grapples with the impact of the coronavirus, businesses are struggling to figure out what life will look like once the... Continue reading »

by AdExchanger // May 7th, 2020 //
»
Videology Looks To Partners, Not Purchases, For Deeper Mobile Moves

Mobile and video are the fastest growing segments of display – eMarketer has video's growth rates rising 46.5% for 2012, while it says smartphone based ad spending will jump 180% this year to top $4 billion. And yet, aside from Google/YouTube, Facebook, and Hulu, there are very few sites that can truly make the claim... Continue reading »

by David Kaplan // February 5th, 2013 //
»
Korrelate's Daniel Jaye: Lines Are Blurring Between DMPs and DSPs

Online-to-offline marketing analyst Korrelate has been working with data management platform BlueKai to demonstrate the link between online ad data and offline purchase behavior in the auto category. (Read the release.) We spoke with Daniel Jaye, who has taken the company's reins as CEO, with founding CEO Curt Viebranz stepping into the chairman role. Jaye helped start one... Continue reading »

by David Kaplan // August 13th, 2012 //
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