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ARCHIVE FOR:

Dane Buchanan

  • Dane Buchanan, chief data & analytics officer, M&C Saatchi
    Data Privacy Roundup

    How M&C Saatchi Is Navigating Marketing Measurement Without User-Level Data

    BY Allison Schiff// October 20th, 2025

    As privacy rules tighten, M&C Saatchi built OneView to help marketers measure performance without relying on cookies or user-level data.

    Tagged in:
    • Ad attribution
    • consumer privacy
    • Dane Buchanan
    • incrementality measurement
    • m&c saatchi
    • media mix modeling
    • MMM

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