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»dan silver

The Bartender’s Guide To Blending Better Mobile Audiences

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Silver, director of marketing at xAd. Two parts first-party data, a splash of third-party segmentation, garnished with a slice of real-time consumer behavior. If only building mobile audiences were... Continue reading »

by AdExchanger // July 3rd, 2014 //
»
Location Accuracy: Three Common Questions

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Silver, director of marketing at xAd. Things move quickly if you’re a mobile location technologist. A week can feel like three months, and if you’re not paying attention, it... Continue reading »

by AdExchanger // April 17th, 2014 //
»
 

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