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Johnson & Johnson Taps Interactive Mobile Ads To Drive Purchase Intent For Retail Partners

As Johnson & Johnson’s senior manager for shopper marketing, Kris Cevasco spends most of her day figuring out how to get people to buy more stuff from grocery stores. But ensuring that her efforts result in a mutually beneficial arrangement is a lot harder than it sounds. Retailers are looking for ways to bring in... Continue reading »
by Allison Schiff // August 7th, 2018 //
»

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