customer lifecycle

The growth and product teams at delivery service app Postmates count on the same types of data to do their respective jobs: in-app behavior data, engagement data, location data and campaign data. All those data points, however, have to flow seamlessly for Postmates to balance the needs of its users, merchant partners and 65,000 couriers […]

MyBuys, a provider of personalized recommendations solutions for retailers, has rolled out a display ad offering called MyAds and rewired its product suite. CEO Bob Cell said the changes let marketers more easily measure across the full consumer journey. And just as larger vendors like Adobe have moved toward “customer profile” pricing schemas, so too […]