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  • By Scott Messer, The AdTech Therapist & Principal at Messer Media
    OPINION: The Sell Sider

    The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024

    By Scott Messer, Messer Media// January 11th, 2024

    While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024.  Here are eight trends worth watching.

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