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CTV OEMs

OPINION: On TV & Video

The Illusion Of Complexity: How CTV’s Power Brokers Keep Publishers In The Dark

By Scott Ryan, TVIQ// November 13th, 2025

Confusion in CTV isn’t a natural byproduct of a maturing market; it’s an outcome of how distributors protect their pricing power.
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- CTV
- CTV ad fraud
- CTV OEMs
- CTV transparency
- device IDs
- DSPs
- FAST
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- Scott Ryan
- SSPs
- transaction IDs
- TVIQ
Ad Exchange News

LG Says It’s Not Sweating The OEM Wannabes; When All Else Fails, Go With Advertising

BY AdExchanger// March 31st, 2022

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reach This LG, Samsung and Vizio all love bragging about their respective reach. But the trio does agree that smart TVs can unlock the scale and addressability marketers need to reach consumers with television ads. Over half of US households own a smart TV. […]
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