• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Cross Pixel

Third-Party Data Works. It’s Just Not Priced Correctly

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Pearlstein, president and CEO of Cross Pixel Inc. The current pricing models for purchasing third-party data are far from optimal, and are actually holding back usage by advertisers. Most... Continue reading »
by AdExchanger // October 28th, 2013 //
»

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech
  • 4 Ways TikTok’s Ad Products Benefited From Competitors’ Mistakes
  • Facebook’s Tips For Success: Focus On The Creative, Let The Machines Do The Work
  • Microsoft Is Going To Pretend CCPA Is The Privacy Law Of The Land – Because There Isn’t One
  • Lucidity’s Tech Is Putting Supply-Path Optimization In The Hands Of Media Buyers
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved