OPINION: The Sell Sider
Can Group Nine CRO Geoff Schiller Siphon Ad Dollars From Linear TV?
Fresh off the acquisition of PopSugar last October, Group Nine Media vowed to turn a profit in 2020 – putting Chief Revenue Officer Geoff Schiller, a PopSugar transplant, in charge of finding the advertising dollars that will bring the media organization into the black. A good amount of those dollars will come from video advertising. […]