• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»crimtan

Agency Fail: Many Missing The Boat On Tablets

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robert Webster, chief product officer at Crimtan. Tablets are everywhere. They will soon be the screen of choice for the majority of US web users, whose ranks will rise from... Continue reading »
by AdExchanger // December 2nd, 2014 //
»
Cross-Device Tracking: Don’t Believe The Hype

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robert Webster, chief product officer at Crimtan. Recently the ad tech world has been getting very excited about cross-device tracking. What has been a theoretical holy grail for a long... Continue reading »
by AdExchanger // June 2nd, 2014 //
»
Measuring Viewability: What Do Advertisers Need To Know?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Evans, corporate development director at Crimtan. I promised myself I would never use the quote, “Fifty percent of my advertising is wasted — but which half?” But here I go... Continue reading »
by AdExchanger // February 14th, 2014 //
»
Even The Smartest Machines Need A Human Touch

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Goad, CEO at Crimtan. When you think of man vs. machine, the first thing that pops into your head might be IBM supercomputer Deep Blue's 1997 victory over world chess... Continue reading »
by AdExchanger // November 27th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Bayer Freezes Facebook Advertising In July
  • Google Reclaims The DSP Crown In Latest Advertiser Perceptions Report
  • Facebook Considers Political Ad Ban; Amazon Tells Employees To Delete TikTok (And Then Says Never Mind)
  • Why Facebook Boycott Dollars Should Head To CTV
  • Media Owners Need A New And Powerful Narrative To Attract Ad Spend
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved