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crimtan

  • Agency Fail: Many Missing The Boat On Tablets

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robert Webster, chief product officer at Crimtan. Tablets are everywhere. They will soon be the screen of choice for the majority of US web users, whose ranks will rise from […]

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  • Cross-Device Tracking: Don’t Believe The Hype

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robert Webster, chief product officer at Crimtan. Recently the ad tech world has been getting very excited about cross-device tracking. What has been a theoretical holy grail for a long […]

  • Measuring Viewability: What Do Advertisers Need To Know?

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Evans, corporate development director at Crimtan. I promised myself I would never use the quote, “Fifty percent of my advertising is wasted — but which half?” But here I go […]

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  • Even The Smartest Machines Need A Human Touch

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Goad, CEO at Crimtan. When you think of man vs. machine, the first thing that pops into your head might be IBM supercomputer Deep Blue’s 1997 victory over world chess […]