Subscription E-Commerce Player Cravebox Counts Impressions For Retail ROI
“Discovery” and “curation” have become big buzzwords for e-commerce start-ups, as flash sales and daily deals-based social shopping reach the saturation point for many consumers. Brands like Birchbox, PopSugar and the year-old Cravebox are trying to entice consumers with a subscription-based model that sends consumers sample products in the hopes of connecting brands and shoppers […]
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