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Craig Aron

  • OPINION: The Sell Sider

    The Role Of SSPs Is Changing. Here’s How They Can Adapt

    BY AdExchanger Guest Columnist//

    SSPs had traditionally been among the first in the ad tech ecosystem to build profitable businesses. But their future in the programmatic tech stack is uncertain because they’ve evolved from publisher-centric technologies to demand aggregation businesses, often competing with their biggest customers: buy-side platforms or DSPs.

  • Craig Aron, SVP of growth and strategic business development at Bidtellect
    OPINION: The Sell Sider

    SPO: The Future Is Already Here

    BY AdExchanger//

    “The Sell Sider” is a column written by the sell side of the digital media community.  Today’s column is written by Craig Aron, SVP of growth and strategic business development at Bidtellect. Never has it been clearer that the programmatic ecosystem is in need of reform. As Archimedes once articulated, the shortest path between two […]