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ARCHIVE FOR:

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  • Ian Trider, VP of RTB platform operations at Basis Technologies.
    OPINION: Data-Driven Thinking

    Mitigating Misrepresentation: Is There A Proper Approach To ID Bridging?

    By Ian Trider, Basis Technologies// August 27th, 2024

    ID bridging isn’t the problem. Buyers are objecting to unexpected, undisclosed manipulation of critical data in bid requests by sellers.

    Tagged in:
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    • CTV
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    • IAB Tech Lab
    • Ian Trider
    • ID bridging
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