Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
You know what’s cheaper than large language models? Small language models, which are designed for specialized tasks and can reduce latency.
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Cognitiv Dives Deeper Into Contextual Advertising With Updated ContextGPT Tool
AI marketing company Cognitiv updated its contextual targeting tool, ContextGPT, to provide brands with more relevant and nuanced content.
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OPINION: The Sell SiderDon’t Cancel Brand Safety – Improve It
Instead of erasing the idea of brand safety, we should be developing smarter, more nuanced solutions that protect both news publishers and advertisers.