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    AdExplainer

    AdExplainer: How To Use Attention Metrics

    BY Anthony Vargas// August 17th, 2022

    Rather than looking at one particular data signal, attention metrics include a variety of data points, which are fed into a machine-learning model to predict the likelihood that a given media environment and ad creative will draw attention from a hypothetical audience member.

    Tagged in:
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    • attention
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    • Cary Tilds
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    • omnicom media group
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    • Yan Liu

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