OPINION: The Sell Sider
Post Third-Party Cookies, You’ll Need This First-Party Media Monetization Checklist
One of the most overlooked caveats around the shift to first-party assets is that no successful monetization strategy can be built in isolation. A future-facing media monetization strategy must work in two concentrical contexts: within the media owner’s environment itself and within the advertising environment, writes Alessandro De Zanche, audience and data strategy consultant.