IAB Tech Lab Is Redefining Seller Defined Audiences
The IAB Tech Lab is officially rebranding its Seller Defined Audiences spec as “Curated Audiences” to spur adoption in response to this year’s sell-side curation trend.
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How The Daily Mail’s Direct Sales Efforts Boost Advertiser Trust In Its Programmatic Business
The publication still makes most of its on-site digital revenue from programmatic. But it’s doubling down on direct-sold custom content, especially when it comes to video and social media.
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- brand safety
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- content taxonomy
- contextual targeting
- direct sales
- DMP
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- Google Chrome
- Hannah Buitekant
- IAB Tech Lab
- instream video
- keyword blocklists
- Linda Villani
- Mail Metro Media
- MailOnline
- Permutive
- PMP
- programmatic guaranteed
- Safari
- seller-defined audiences
- sentiment analysis
- The Daily Mail
- The Mail on Sunday
- the new york times
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- TikTok
- youtube