OOH Is Getting New Rules For Categorizing Venues In Programmatic Buys
The OAAA’s new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.
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IAB Tech Lab Is Redefining Seller Defined Audiences
The IAB Tech Lab is officially rebranding its Seller Defined Audiences spec as “Curated Audiences” to spur adoption in response to this year’s sell-side curation trend.
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How The Daily Mail’s Direct Sales Efforts Boost Advertiser Trust In Its Programmatic Business
The publication still makes most of its on-site digital revenue from programmatic. But it’s doubling down on direct-sold custom content, especially when it comes to video and social media.