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»Cognant

Machine Zone Shuts Down Its DSP, Lays Off 125 Employees, Including Media Buyers

Machine Zone’s (MZ) experiment with homegrown ad tech is over. The gaming company shuttered Cognant, an internal demand-side platform created in 2016 to help MZ’s media buying team plan, create, buy, optimize and measure marketing campaigns. MZ laid off the entire Cognant team in June, as well as around half of its in-house media buyers,... Continue reading »

by Allison Schiff // July 11th, 2018 //
»
 

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