CMO interview

What’s a gym CMO to do when gyms – which normally promote health – get banned for health reasons? That’s exactly the situation Blink Fitness CMO Michelle Horowitz found herself in during the pandemic. The fitness chain operates 110 gyms across 10 states, all of which had different rules about gym openings. Blink Fitness hustled […]

If you picture the traditional audience for consumer financial services, you likely see a silver-haired man or woman looking to plan for retirement and shore up their financial future. But that mental image overlooks a younger, digital-savvy generation of consumers who aren’t thinking about retirement, and aren’t accustomed to working closely with financial advisers. So […]