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»click to call

Marketers Are Reluctantly Falling Back In Love With The Telephone

Some members of the advertising and marketing community are seeing a renewed interest in one of the oldest, least-loved marketing channels: the phone call. Customer call centers and direct phone sales are parts of a consumer funnel that many brands still try to avoid, according to Peter Christothoulou, CEO of Marchex, which provides software for... Continue reading »

by James Hercher // August 6th, 2015 //
»
Why Click-To-Call Is Enticing To Twitter, Facebook and Performance Media Players

Although the performance-based pay-per-call model is not new, there is renewed interest from publishers due to the ubiquity of mobile and new experimentation in ad formats. Twitter last week, for instance, revealed plans to serve direct-response marketers through beta tests with brands for click-to-call functionality, as first reported by Digiday. At its most basic, the... Continue reading »

by Kelly Liyakasa // March 18th, 2014 //
»
 

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