Putting UID2 Under the Legal Microscope
The Trade Desk is facing class-action lawsuits claiming its “privacy-safe” Unified ID 2.0 is really just repackaged cookie tracking.
ARCHIVE FOR:
CIPA
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To Put It Plainly, Don’t Become A Target For Plaintiffs’ Attorneys
You know that old saw about how regulators aren’t technical and don’t understand how online advertising works? Yeah, that’s not a thing anymore.