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»Cindy Gustafson

Will Cannes Look Any Different Next Year?

As agencies struggle to transform under continued fee pressure from clients, executives are reassessing whether descending on the French Riviera for a week of endless rosé and parties on yachts sends the right message about the state of the industry. “If clients are using zero-based budgeting, let's use it for Cannes,” WPP CEO Sir Martin... Continue reading »

by Alison Weissbrot // June 26th, 2017 //
»
 

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