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Chris Gomersall

  • Agencies

    GroupM Partners With Index Exchange As Hold Cos Lean Into SSPs

    BY //

    The supply-side platform Index Exchange and WPP’s media buying unit GroupM are approaching publishers with an unusual partnership. According to three publishers who were briefed about the deal, GroupM will begin to rout a majority of its demand through Index Exchange as part of a supply-path optimization (SPO) effort. Concentrating demand on Index’s pipes will […]

  • OPINION: Data-Driven Thinking

    Finding Brand Purpose Amid A Proliferation Of Channels And Data

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Gomersall, CEO at Atomized. It feels like the only consistent trend in marketing today is the never-ending race to catch up. An explosion of new media platforms has created […]