At Spotify, Podcasts Remain A Priority After An Anemic Q2 For Its Ads Business
Last month, Spotify began making podcast inventory available programmatically, which is something buyers have been asking for, says Spotify’s Chloe Wix.
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Spotify’s New Ad Exchange Is Open For Business
After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and demand partners to the mix.