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6 (More) AI Startups Worth Watching

BY Joanna Gerber// December 23rd, 2025

The founders of six AI startups offer insights on the founding journey and what problems their companies are solving.
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Marketers

How Shutterfly Used A Search-Powered Custom Algorithm To Zoom In On New Customers

BY Anthony Vargas// April 28th, 2025

Shutterfly’s recent CTV campaign tested a custom algorithm that relies on search data to find geographic regions with the most prospects. It performed better than targeting deterministic IDs.
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- campaign optimization
- Chalice AI
- CTV
- David Nyurenberg
- deterministic ID
- device ID
- EDO
- featured
- hulu
- IP address
- ISpot.tv
- Paramount
- Peacock
- PMPs
- rain the growth agency
- Roku
- Samsung
- Shutterfly
- Spectrum