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»CEO Greg Mason

Purch CEO Greg Mason Focuses On Commerce To Compete For Marketer Dollars

Purch CEO Greg Mason doesn’t see his company’s future in advertising. Instead, he says Purch’s greatest business opportunity revolves around using content to drive commerce. By getting close enough to the point of sale to earn an affiliate fee or lead gen, he sees a way out in a market “where the traditional role of... Continue reading »
by Sarah Sluis // March 16th, 2016 //
»
 

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