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»Caley Lewis

A Publisher’s Perspective: Working With Brands That Take Media Buying In-House

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Caley Lewis, senior director of programmatic strategy at Bauer Xcel Media. The number of brands moving programmatic media buying in-house doubled to 35% in 2017. With brands pushing for more control and transparency, this... Continue reading »
by AdExchanger // April 27th, 2018 //
»

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