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Brett Jenkins

  • AI

    Nexstar Media Is All In On Agentic AI, But Human Ad Sellers Shouldn’t Worry (Yet)

    BY Joanna Gerber// June 19th, 2025

    Nexstar’s digital strategy will now use Salesforce’s agentic AI capabilities, hoping to unify the sales pipeline into one system.

    Tagged in:
    • Agentforce
    • agentic AI
    • AI agents
    • automation
    • Brett Jenkins
    • contextual ad targeting
    • contextual advertising
    • Media cloud
    • nexstar
    • Nexstar Media Group
    • Salesforce

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