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»BlueKai Data Marketplace

Behind Oracle’s Data Cloud: ‘B2B Data An Unsung Hero Of Consumer Intent’

After Oracle bought data-management platform and exchange BlueKai last February, it essentially split the company in two. The Oracle Marketing Cloud reaped the benefits of BlueKai’s DMP while BlueKai’s Audience Data Marketplace formed the basis of the Oracle Data Cloud. Still, there’s overlap. “We have a very rich history with these two lines of business working... Continue reading »
by Kelly Liyakasa // March 31st, 2015 //
»
 

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