Polaris COO Clark On Why CTV Requires More Original Content And Data-Driven Advertising
Polaris, one of only several Black-owned TV networks, debuted in October on VIZIO’s streaming service, WatchFree Plus. Originally launched as a media outlet for BIPOC creators by former MTV exec Rahman Dukes, Polaris’s goal is bridging the gap between “old-school” entertainment and content with “new-school” digital signals and connectivity.