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First-Party Data On Ice? How Conagra’s Birds Eye Brand Navigates The New Video Ecosystem

BY James Hercher// January 29th, 2024

Conagra-owned brand Birds Eye brings a new approach to online video, social shopping and first-party data.
Tagged in:
- Birds Eye
- commerce
- CPG
- DTC
- featured
- first-party data
- Retail Media
- social commerce