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»bid technology

We Must Fix The Runaway Infrastructure Chain Before It Derails The Programmatic Market

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Ian Davidson, vice president of platform demand at OpenX. Why would exchanges add to their enormous server-farm costs by sending multiple bid requests to a single demand-side platform (DSP) for the same impression opportunity?... Continue reading »
by AdExchanger // July 20th, 2018 //
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