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»Betabox

Brand Spins Off Startup: Why VaynerMedia Snapped Up Mondelez-Incubated Betabox

VaynerMedia, a social and digital marketing agency, acquired Mondelez-owned startup Betabox on Wednesday for an undisclosed sum. The platform distributes CPG product samples to ecommerce providers, who can then layer on a creative call to action through mobile landing pages. This creates a digital feedback loop for VaynerMedia to track engagement with sample-sending campaigns. “Betabox... Continue reading »

by Liz Rowley // February 26th, 2015 //
»
 

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