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Shopzilla Formalizes Display Ad Business With Launch Of 'Aisle A' Division

Comparison shopping service Shopzilla has unveiled a business unit called Aisle A that will focus on display ad sales and retargeting. Shopzilla, which has been around since the practical dawn of the consumer internet in 1996, says it now has the capabilities to better leverage purchase intent data aroundwide range of retail products to create a... Continue reading »
by David Kaplan // February 19th, 2013 //
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