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»benchmarks

Benchmarking Display Ads Across Google's DoubleClick For Advertisers Platform

Using 2010 data from its DoubleClick for Advertisers platform, Google has released its latest display ad benchmark figures "for the entirety of 2010 by ad format, ad size and industry vertical." Read more on the DoubleClick Advertisers blog. Among the "highlights:" "Interaction rates trended slightly lower when comparing Q4 2010 to Q4 2009" - Display... Continue reading »
by AdExchanger // August 16th, 2011 //
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